Cookie Policy
The short version: this site uses Google Analytics, but only once you say yes. Here's exactly what's stored, when, and why.
Cookies vs. what we actually use
This site uses two kinds of on-device storage. The first is your browser's built-in local storage, used for a couple of small, non-personal preferences set by your own actions — this never needs your consent under UK cookie rules, because it's strictly functional. The second is genuine cookies set by Google Analytics (_ga, _ga_*) — these are only set if you click "Accept" on the cookie banner shown on your first visit. If you click "Decline," or don't respond, those analytics cookies are never set, and no analytics data about your visit is sent to Google.
What's stored on your device
- Theme preference (
q360-theme, local storage) — remembers whether you've chosen light, dark, or "match my system" using the theme toggle, so you don't have to reset it every visit. - Plan builder selection (
q360-plan, local storage) — if you click a plan, pricing or "free health check" button, this briefly remembers which service you picked so the Contact page topic field can pre-fill when you click through. It's cleared automatically once it's been used to pre-fill the form. - Quiz and estimate hand-off (
q360-handoff, local storage) — if you use one of the quizzes, estimators or the Technology Score and click through to the Contact page, this briefly holds your result so it can be added to your request. You can edit or delete it before sending, and it is cleared as soon as it has been used. - Founder checklist progress (
q360-founder-checklist, local storage) — remembers which items you have ticked on the Startup page checklist so your progress is still there next time. It stays on your device and is never sent to us unless you choose to include it in a request. - WhatsApp teaser flag (
q360-wa-teaser-seen, session storage) — remembers that you've already seen the small WhatsApp prompt bubble once, so it doesn't pop up repeatedly in the same browsing session. This clears itself when you close the tab. - Cookie choice (
q360-consent, local storage) — remembers whether you accepted or declined analytics cookies, so we don't ask you again on every visit. - Google Analytics cookies (
_ga,_ga_*) — set only if you accept the cookie banner. These let Google Analytics recognise repeat visits from the same browser and put together aggregate reports on how people use the site (which pages get visited, roughly how, from where). See Google's Cookies policy for what these specifically do.
Nothing in the first four items is sent to Quest360, to advertisers, or to anyone else — it stays in your browser. The Google Analytics cookies, if you accept them, are read by Google Analytics to build the usage reports described below.
Third-party requests
External services contacted when you load this site:
- Typeface — the font used across the site is hosted on quest360.co.uk itself rather than loaded from a third-party font service, so viewing the site does not send your IP address to a font provider.
- Google Analytics — the analytics script itself loads on every visit, but is configured to hold off setting any cookie or sending any analytics data until you accept the cookie banner. Once accepted, it's Google's standard GA4 service. See Google's Privacy Policy.
- WhatsApp — only contacted if you actively click a WhatsApp button or link, at which point you leave this site for WhatsApp/wa.me, governed by their own cookie and privacy practices.
- Web3Forms — only contacted if you submit the contact form, the "Start a project" enquiry form, the startup updates sign-up form, or the Quest360 AI waitlist form; not loaded or contacted otherwise. See our Privacy Policy and Web3Forms' Privacy Policy.
Do we track you?
Only if you say yes. We use Google Analytics to understand things like which pages get visited and roughly how people find the site — this helps us work out what's actually useful to visitors. It's off by default: analytics cookies are only set once you click "Accept" on the banner shown on your first visit, and you can change your mind at any time using the button below. There's no advertising pixel, heatmap tool or social media tracker anywhere on this site.
Managing or clearing this data
You can clear everything this site has stored on your device at any time through your browser's own settings (usually under Privacy / Site data / Clear browsing data, scoped to quest360.co.uk). Doing so resets your theme choice, clears the plan builder pre-fill, and resets your cookie choice so you'll be asked again — nothing else on the site will stop working.
To change just your analytics cookie choice without clearing anything else:
Changes to this policy
We'll update this page if what the site stores or what it's used for ever changes. The "last updated" date at the top always reflects the current version.
Contact us
Questions about this policy: support@quest360.co.uk. See also our Privacy Policy and Terms & Conditions.